Through ‘Keep Summer Rolling’, Good Humor is proud to work with Jiffy Lube to help ensure these small business vendors can keep their vehicles in good maintenance so they can serve their local communities. This collaboration marks one of the first of many initiatives under Good Humor’s Neighborhood Joy campaign and commitment to support ice cream truck drivers and cart operators all year long. “By helping to keep ice cream trucks on the road, we hope to not only help to preserve this nostalgic element of summer, but also let consumers know that we can help keep their vehicle on the road, rolling all summer long too!”įor more than 100 years, Good Humor has filled neighborhoods with joy through the beloved ice cream truck and cart. “Summer is a busy travel time for consumers, as well as ice cream truck drivers, so we’re excited to work with Good Humor to keep ice cream trucks rolling throughout neighborhoods all summer long,” said Anna Bellamy, Brand Team Lead for Jiffy Lube International, Inc. To celebrate this collaboration, Jiffy Lube and Good Humor are hosting Ice Cream Socials at participating Jiffy Lube locations around the country where customers will be able to enjoy complimentary Good Humor ice cream, giveaways and more throughout the summer season! Through the ‘Keep Summer Rolling’ program, Jiffy Lube and Good Humor are working to ensure that the iconic symbol of the season, the neighborhood ice cream truck, stays on the road and in communities this summer season and beyond.īeginning today, any ice cream truck that meets the Jiffy Lube vehicle qualifications can apply for a complimentary maintenance voucher that can be used at participating Jiffy Lube locations while supplies last. HOUSTON, TX – J– With rising operating costs impacting the future of ice cream trucks, Jiffy Lube and Good Humor have teamed up to help lessen the burden and expenses local truck owners face. “Vendor Robbed of Cold Cash,” reported The Baltimore Sun in 1975.Jiffy Lube and Good Humor team up to offer complimentary, preventive maintenance to ice cream truck owners to help keep them on the road this summer Rising costs and changing buying habits also factored into the company’s decision to end the operation of its trucks, according to news reports at the time.Īdding to the company’s woes in Baltimore in the 1970s, its vendors increasingly became targets of street robberies. Many were bought by former drivers who then became independent Good Humor route owners.īaltimore’s Good Humor plant on Windsor Avenue in Northwest Baltimore, which once produced enough ice cream to fill its local fleet of 140 trucks and sate demands for its products, closed in 1984. Good Humor, whose territory extended west to Chicago, north to Connecticut and south to Washington, sold off its nationwide fleet of 1,200 trucks in 1978. Harry Burt established Good Humor in Youngstown, Ohio, during the Roaring ’20s, when he figured out a way to coat a vanilla ice cream bar with chocolate, and then inserted a stick to make it easier to eat. They dispensed the vanilla ice cream bars, toasted almond bars, chocolate eclairs, strawberry shortcakes, Popsicles and chocolate cakes, which were just some of the 85 products.Īt the sound of the bells, kids ran curbside with their quarters in hand and lined up to make their selection from the friendly driver who in turn made change from a dispenser worn on his belt. The “Good Humor men,” who were dressed in white uniforms, also wore white shirts with black bow ties and carefully creased white hats with black visors. The diminutive white trucks that coursed up and down neighborhood streets had a distinctive chocolate-coated vanilla ice cream bar on a stick, with one bite removed, painted on the side of the refrigeration compartment that kept the inventory of ice cream treats cool. For baby boomers, the sound of the tinkling bells of the Good Humor man were as much a part of summer as lightning bugs, roasted marshmallows on a stick, hunks of chilled red watermelon, games of hide and seek, and long, endless, drowsy afternoons.
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